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Live Streaming Industry Cashing in on China’s Billiard Boom
By GBE Committee
With every international billiard event held, China’s major live streaming platforms see new peaks of viewers.   
For example, during the 5th Joy Cup World Chinese 8-Ball Maters Grand Final this Jan. 10th-16th, six billiards related streamers successfully made their way into the Weekly Top 10 List of China’s Sports Event Streamers, and their total highest real-time viewer count hit 718.6 thousand, as recorded by, a professional statistics analyzer which collects and publishes data from China’s mainstream live streaming platforms.
Weekly Top 100 Sports Event Streamer Breakdown by Genres (Jan. 9-15, 2017)
Sports Streamer Percentage Total Followers Follower Percentage
Basketball 30% 462 691 42.38%
Billiards 29% 311 316 28.52%
Football 25% 223 681 20.49%
Chess & Cards 7% 30 487 2.79%
Badminton 2% 35 400 3.24%
Boxing 2% 10 026 0.92%
Tennis 2% 8 237 0.75%
Volleyball 2% 2 820 0.26%
Other 1% 7 093 0.65%
Date source:
It is widely believed that in the close future, Billiards, Basketball and Football will become the three pillars of China’s sports event streaming business. To lay claim to this burgeoning market, live streaming platforms are now vying to acquire streaming rights of high-profile billiards events.
For example, in mid December, 2017, by collaborating with Joy, China’s top billiards table maker, successfully purchased the streaming rights of valuable billiards events throughout 2018 held by high-end billiards clubs nationwide, covering over 20 major billiards provinces, including Guangdong, Fujian, Hunan, Hubei, Zhejiang, Jiangsu, and etc. Billiards enthusiasts are also welcome to stream small billiards contests around them under’s newly added Billiards Category.
Suffice to say, there are still many potentials in China’s billiards market waiting for you to tap! If you want to size these unprecedented business opportunities, please don’t hesitate to sign up for the 12th China Guangzhou International Billiards Exhibition (GBE 2018), the world’s most professional billiards trade show held in China!